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For distributors

Sell through distributors without losing control of the customer

Work with two clear models: resellers that invoice their customers, and referral distributors that earn a commission when you collect. You define the plans, agreement and margin for each one.

Partners

Example
  • SR Sample Reseller Reseller · 20% off list price Active
  • EC Example Consulting Referral partner · 15% commission Active
  • DA Demo Agency Referral partner · 10% commission Proposed

Commissions

  • 2026-000041Example Consulting €10.77Customer paid · you owe it
  • 2026-000052Example Consulting €4.35Waiting for the customer to pay

Two distribution models

Resellers and referral distributors, each under its own agreement

Each agreement is between one of your brands and one partner it has invited. You set the terms; the partner accepts them with your published partner terms, and the evidence is kept. You can have resellers and referral partners at the same time.

Resellers

They buy at a discount off your list price and invoice their own customers. You send each one a single wholesale invoice a month for what they resold.

Referral partners

They bring you the customer and you invoice the customer. When the customer pays, the commission set in the agreement is recorded as owed to the partner.

Reseller
Example
  1. You, the software maker
  2. Wholesale invoice: your list price minus the reseller's discount
  3. Reseller
  4. The reseller invoices its own customer
  5. Customer
Referral partner
Example
  1. You, the software maker
  2. You invoice the customer directly
  3. Customer
  4. Commission recorded for the partner when the customer pays
  5. Referral partner

How partners join

By your invitation, on your terms

  1. 1

    You send your invitation link

    Each brand has its own invitation link. Nobody joins your channel without it.

  2. 2

    They accept your partner terms

    On your brand's website, against the current version of your terms. Qaptu keeps who accepted, when, from where and the exact text.

  3. 3

    They work in your partners' area

    With the plans you grant them, their customers and their commissions, under your brand.

Everything the channel needs

Run your partner channel from one place

Agreements on record

Discount or commission, which plans and since when, under the version of your partner terms each partner accepted.

Private plans for partners

Grant plans that are not on your public pricing page to the partners you choose.

A partners' area on your website

Partners work in their own area of your brand's website: their agreement, their plans, their customers and their commissions.

Wholesale invoices

Your monthly billing run prepares one wholesale invoice per reseller: your list price minus their discount.

Commissions tracked

Each referral commission is recorded when the customer pays your invoice, so you always know what you owe.

Channel fixed at the sale

The partner behind each subscription is set when the sale is made, so wholesale lines and commissions never drift.

Talk to us about your partner channel

Tell us about the partners you work with today, or the ones you would like to have.